# identity.md

## Organization Overview
- **Company Name:** PaleoPro
- **Mission:** PaleoPro is committed to making purposeful and delicious 'real-food' paleo powders using only the highest quality ingredients available.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2013.
- **Size and Scale:** Products are sold at Sprouts & Whole Foods, indicating significant retail distribution.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Doug Smith, Founder (https://paleopro.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on providing high-quality, purposeful, and delicious 'real-food' paleo products.

## Operations & Structure
- **Business Model and Operational Approach:** PaleoPro specializes in producing dairy-free protein powders from grass-fed beef and egg white, bone broth collagen, and organ capsules, emphasizing the use of high-quality ingredients.
- **Location(s) and Geographic Presence:** Products are available at major retailers including Sprouts and Whole Foods, indicating a broad retail presence.
- **Key Partnerships and Affiliations:** Retail partnerships with Sprouts and Whole Foods.